Leading Nordic airline, Finnair, has gone live with the world’s first ‘Native Order’, as it continues to pioneer the industry with digital innovations and modern retailing capabilities.
On Monday 5 May, Finnair’s CEO, Turkka Kuusisto, created the first native order in the world, on Finnair.com – Finland’s largest eCommerce store – booking a flight from Finnair’s Helsinki hub to London Heathrow.
Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record – aligned with IATA One Order directives – and a cornerstone for the traveller centric retailing transformation in the airline industry.