As an intense heat wave spreads across Europe, travel behavior is shifting rapidly. Tourists are prioritizing refreshing, shaded, or temperature-friendly activities and travel providers with ‘cool’ offerings should act now to meet this spike in demand.
“Tavel providers with ‘cool’ things to do should turn up the heat on viral ads right now in heat wave Europe”, says Dasha Gastol, Sr. Director of Paid Media at Propellic, the destination digital marketing agency for travel & tourism brands.