Yesterday marked the official launch of Agentic Hospitality, a transformative new force that is redefining hotel distribution with its infrastructure-level AI deployment, empowering hotels and resorts to reclaim the guest journey––that was long dominated by Online Travel Agencies (OTAs)––and drive visibility and direct bookings. In collaboration with Google for Startups Cloud Program, Agentic Hospitality is tackling the evolving digital landscape head-on and enabling hotels to become discoverable and competitive on the increasingly dominant AI-native surfaces that are rapidly reshaping how consumers search and book travel.
“Structured markup using Agentic Hospitality’s Schema Adapter and AgentSite is a game-changer,” said Seliece Womble, Director of Marketing, The Houstonian Hotel, Club & Spa. “By making our content machine readable and AI ready, we’ve been able to secure direct visibility in channels once dominated by intermediaries. From 2019 to 2025 (piloted under Brewer Digital and going to market today as Agentic Hospitality), our direct website bookings grew 91%—a recovery and growth story that proves structured data is no longer optional, it’s the backbone of hospitality distribution.”