Today, international travel, lifestyle, and accessories brand TUMI debuts “Icons Tested”, a bold campaign that explores what it means to be iconic. Told through the lens of McLaren Formula 1 Team Driver Lando Norris and Professional Golfer Nelly Korda, the campaign draws a clear parallel between the discipline, precision, and relentless testing that define their pursuit of excellence—the same rigor that TUMI applies to every design. Just as these athletes are pushed to perform at the highest level, TUMI’s iconic products are engineered to do the same: tested to their limits to ensure uncompromising performance.
