OVER 70% OF TRAVELERS ARE EMBRACING THE “JOY OF MISSING OUT” AS THE NEW WAY TO VACATION

After years of “revenge travel” and jam-packed holidays, a new mindset is taking hold and reshaping how people think about vacation: the Joy of Missing Out (JOMO). Unlike tightly packed trips driven by the Fear of Missing Out (FOMO), where travelers raced to check off bucket-list destinations and capture every moment for social media, JOMO embraces a slower, more intentional approach.  According to a new survey conducted by YouGov1 on behalf of Norwegian Cruise Line® (NCL), over 70% of travelers are moving away from fast-paced sightseeing toward more restorative, meaningful escapes that prioritize personal well-being, flexibility and choice.

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