The Croatian tourism capital City of Dubrovnik has been recognised with the title of ‘World’s Leading Sustainable Destination 2025’ by voters at the World Sustainable Travel & Hospitality Awards.
Dubrovnik’s ‘Respect the City’ initiative is a pioneering model for managing overtourism while preserving cultural heritage and enhancing residents’ quality of life. Launched in 2017, the strategic, multidisciplinary project positions Dubrovnik as a sustainability leader in the Mediterranean by balancing economic growth with the protection of its UNESCO-listed Old Town. Through innovative technology and coordinated governance, the city has introduced Croatia’s first electric car-sharing scheme, implemented an AI-powered visitor forecasting system, and launched the Dubrovnik Pass – integrating attraction access and visitor flow management.