Tourism leaders and changemakers from across Europe have joined forces to advance gender equality and women’s empowerment through the “Almaty Call to Action”, a landmark outcome of the First Regional Conference on the Empowerment of Women in Tourism in Europe, held from 22–23 October in Almaty.
The initiative, launched under the umbrella of UN Tourism (formerly UNWTO), outlines a roadmap for equality across six key areas: employment, entrepreneurship, leadership and policy, education and training, community engagement, and gender-disaggregated measurement for better policymaking. The Call to Action seeks to turn commitments into tangible results, aligning with the United Nations 2030 Agenda for Sustainable Development.