The Tourism Authority of Thailand has launched a new “Amazing Thailand” campaign, redefining luxury through the lens of personal healing, sustainability, and cultural connections for a new generation of travellers.
The Tourism Authority of Thailand (TAT) is setting out a bold new vision for the country’s tourism industry with the campaign “Unforgettable Experience: Healing is the New Luxury”. In a world where speed, stress and uncertainty dominate daily life, Thailand is positioning itself as a destination where travellers can slow down, recharge, and reconnect with themselves and nature.