In a new chapter of national transformation, the Saudi Tourism Investment Company (ASFAR) – a Public Investment Fund (PIF) company – announced a new phase of its strategic tourism investments through promising tourism development projects in Al Baha and Yanbu. These initiatives represent a defining step in ASFAR’s journey to drive growth and transformation within Saudi Arabia’s tourism sector.
This new phase reflects ASFAR’s commitment to its national role in empowering tourism investment and strengthening the sector’s position as a key driver of economic diversification. Through pioneering projects, ASFAR continues to extend tourism development into new regions across the Kingdom, where investment opportunities are shaped by the uniqueness of place and the engagement of local communities.
