In an insightful conversation with Breaking Travel News, Pounders founder Jasim Mohammed Abdellatif Ahmed Alyassi highlights how his homegrown Emirati brand is blending comfort food with purposeful community impact. Rooted in the UAE’s values of generosity, unity and hospitality, Pounders is using its platform to give back—most notably through the “Taste of Giving 2025” campaign with Dubai Cares, where 100% of proceeds from its signature Pounder Burger support global education initiatives. Alyassi explains how the concept champions sustainability through local sourcing, eco-friendly operations and ethical practices, while fostering deeper cultural connections through food. With strong guest engagement, expanding social-impact initiatives and ambitions for international growth, Pounders is positioning itself as a leading force in Dubai’s purpose-driven dining movement—showing how small actions, shared meals and local entrepreneurship can create meaningful change.
