In this pre-FHS World 2025 interview, Eddy Tannous, Chief Operating Officer at Rotana, reflects on the industry’s transformation from real estate-driven investment to experience-led value creation, where brand strength, operational agility, and technology define success. He identifies people, technology, and sustainability as the three forces shaping hospitality’s future, emphasising Rotana’s focus on leadership development, digital innovation through AI-powered Rotana.com, and eco-conscious partnerships with Ecolab and Stella Hospitality. At FHS World 2025 in Dubai, Tannous will speak on rebuilding the hospitality workforce, highlighting how empowering people and fostering belonging drive long-term excellence. He looks forward to connecting with peers and exchanging ideas that fuel innovation and responsible growth across the region.
