A new kind of travel trend is on the rise — one that blends endurance, exploration, and environmental consciousness. Known as “race-cations”, these travel experiences draw runners from around the world who combine their passion for sport with cultural discovery and adventure. From the sunlit shores of Mallorca to the misty peaks of Uganda and the historic heart of Cluj-Napoca, destination marathons are transforming the way people experience travel, wellness, and community.
Once considered niche events for elite athletes, destination races have evolved into international gatherings that attract runners of all ages and abilities. These events are more than competitions; they’re celebrations of culture, health, and connection. Participants not only challenge themselves on scenic routes but also immerse in the local environment, cuisine, and hospitality — fostering tourism that benefits both people and planet.